PROMOTING YOUR SUBSCRIPTION SITES
Assuming that you now already have your store setup, may it be created or built with Shopify or other platforms, the next trick is to start getting some actual customers by promoting it.
To this end, there are a number of different internet marketing techniques you can use and largely this will be the same as marketing any other kind of blog or ecommerce store. At the same time though, there are also some additional methods you can employ to help convert your visitors into happy subscribers.
INTERNET MARKETING FOR ECOMMERCE
As far as internet marketing goes, all the usual strategies apply.
> Create a Blog
Create a blog and then add lots of great content to it. This works wonders because it means that you give your visitors a reason to keep coming back – so that they can read more and more of what you’re uploading.
> Content Marketing
Content marketing becomes even more crucial if you are selling membership to a website because this is what will serve as your free ‘sample’ of what visitors will eventually be paying for. Make sure to add content regularly then to either an external blog or the blog page on your Shopify store and at the same time, be sure to include subtle use of keywords so that your content shows up on Google.
> PPC or Pay Per Click
Another useful tool is PPC. PPC is ‘Pay Per Click’ advertising and is one of the main forms of advertising online. Look into Google AdWords and Facebook Ads and use these to get paid exposure for your site.
> Mailing List
A mailing list is another very useful tool that you can use to build trust over time and then convert readers into buyers!
HOW TO GET MORE SUBSCRIBERS
Here are just a few tricks you can use to get more subscribers:
Offer a ‘Free Trials’ – If your product is genuinely good, then this is a great way to get people hooked
Offer Discounts – A short-term discount is a great way to create urgency and to get more clicks
Use your Existing Members – A strategy many subscription sites use is to offer discounts to members who manage to bring in more members. This is a set-up that benefits everyone!
And there you have it – a ton of options to help you get set up with recurring income using either Shopify or one of a number of other methods.
Hopefully you now recognize the huge potential for setting up recurring payments and how this can transform your business and your profits. If you have been consistently delivering value to your customers and you’ve built up trust over the years, then you’ll be surprised just how willing they are to pay for more content and services from you.
At the same time, subscription payments can work wonders for selling digital or physical products and can even help you to provide an even better service. Get creative and look for ways to sell your products as subscriptions and you can drastically increase your revenue and your customer loyalty.