Promoting Your Website / Blog?
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Getting leads and converting them into paying clients is a challenge for startups and newly-launched businesses. The way to generate leads is by attracting relevant traffic to your website/ blog. Easier said than done however, because the biggest challenge to new business is cost. Below are some free & paid ways to promote your website/blog.
1. Track Your Analytics
You’re going to want to get a better understanding of what’s working and what isn’t working on your blog, so take a look at your numbers with a free analytics tool, such as Google Analytics. Fill out some basic information about your website, and Google Analytics will give you what’s called a tracking code. Paste this into your website’s pages and posts, and Google will start tracking your visitors.
Should you want every click of your website, blog or your entire sales funnel become trackable and profitable? Try Clickmagick.
You should also pay attention to the source of traffic (social media, direct, Google, etc.), the number of pageviews and the time spent on the page. If, for example, a page has a high number of views but folks aren’t sticking around, maybe your headline is working but your article is not. Over time, this information can help you tailor content to your readers’ needs and interests.
2. Share Posts on Social Media
Social media platforms are a great, free way to get your words out to the world. Think: Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Reddit... The best platform for your content will depend on your goals.
- If you’re relying on visuals, share a photo on Instagram. If you’re in the crafting niche, Pinterest could be a great resource.
- When starting out, don’t feel like you need to create new social media accounts for your blog. You can simply share them on your personal accounts and see how they perform.
Add social media buttons on your site, too. This will help your readers easily share your content. For this, you’ll need to explore a WordPress plugin. One simple and free option is Simple Share Buttons Adder.
There are also ways to automate your Social Media Marketing.
3. Write Guest Posts on Viral Blogs
Many sites, like Buzzytive.com, are open to new, quality writers covering interesting topics. Then, you can link back to articles on your blog within the post. This will help you gain exposure with an audience that’s already into your topic. Register now and start posting your articles or creating your content.
4. Create Your Own Infographics
Infographics are clickable and shareable. They are great sources of backlinks to your site, and they are can be simple to make on websites like infogr.am and Canva. When designing infographics and incorporating them into your site, keep your entire audience in mind; make sure the graphics are accessible to all users.
6. Reciprocal Linking
The more sites that link to yours, the more important search engines will assume you to be — and the higher your website will rank in search results. Including a link to another site in exchange for them including a link to yours can build traffic and post search engine juice, particularly when done with reputable sites relevant to your business and content.
8. Build an Email List (Email Marketing)
Want to let people know when a new post has been published? Or deliver great tips and tutorials to their inbox? Build out your email list to gain loyal subscribers. There are a number of Email List building tool to automate the process. There are free and paid ones worth exploring.
You can build up your subscriber list and design your emails right within the platform. Mailchimp put together a beginner’s guide, so check that out for all the nitty-gritty details.
9. Signature Branding
Create a fun, appealing, and recognizable signature for your email, blog posts, or even photos, videos, and shareable content. This is a great way to get people to recognize and understand your brand — and to draw their eyes to your URL.
10. Facebook Ads
The most effective advertising reaches people where they are most of the time. And for millions of Americans across all demographics, that place is their Facebook page. If you have a limited advertising budget for your website and are looking to generate a great ROI, a Facebook ad is a great bet. You can create a targeted ad that reaches users based on location, age, gender, interests, and even options like friends of current followers or people who like specific pages. Like Google AdWords, you can set a budget and either pay for clicks or pay when people see your ad.
11. Facebook Pages and Groups
It doesn’t cost a dime to create social media accounts for your website or small business . Facebook groups and business pages will help you interact with your followers, build a community, and share your content. Put a little bit of green behind your posts to push them to the top of your follower’s feeds so you can make sure your voice is heard, and encourage sharing by offering competitions, discounts, or giveaways to any Facebook fan who shares your posts or tags a friend.
And don’t forget to look beyond Facebook: Other platforms will also help you connect and share.
It isn’t necessary to have an account on every social media platform; stick with the ones popular with your audience, and don’t be afraid to experiment with newer forms of social media. Your social media presence should be something that’s always evolving.
Pinterest is the social network of things and ideas. If your website’s focus is artistic, crafty, style, or anything visual or DIY, you should have been on Pinterest yesterday. Create boards and fill them with pins to share your style, establish your expertise, and find your people – and promote your website’s content . If your audience gravitates to this platform, consider budgeting a little extra to promote your pins and build brand awareness.
Creating videos and uploading them to YouTube can spread your content (and links to your website) around YouTube itself — and from there, Google will index and make searchable your content. You can embed it in your blog and share on your social media accounts, and so can other users. Don’t stress about the pressure to go viral; while an admirable goal, a video doesn’t need two million views to be effective.
Make sure the description links to your Website and or Blog, and include a call to action in the video — ideally one that takes viewers to your website. YouTube videos can also help you generate a bit of cash. Additionally, if you’re already making videos, consider creating ads to run with others’ videos for a potentially satisfying ROI.
Grab your Youtubers Toolkit
14. Online Directories
The internet is filled with free online business directories. But make sure to never pay for a basic listing — even Google, where you will likely get more exposure, offers directory space for free.
15. Classified Ads
Classified ad websites can do wonders for promoting your website, services or even products. Free classified websites such as craigslist, Free Ads Time or Classifieds for Free are at the top of a list of best 100 free classified website for posting ads. Search for the closest category in your niche and post your ads. Don’t forget to include and highlight your website’s URL, and make it easy for people to find your website link.
16. Content Marketing
There are as many types of content marketing as there are types of content. Content can be in the form of infographics, webpages, podcasts, videos, books, presentations, audibles and motion graphics. There are many digital companies that offer marketing services, often paired with SEO or PR. If you can’t do it yourself and aren’t ready to manage hands-on, then you might need to consider hiring a digital agency.
Need Article Content? Purchase Article Packs. These are premade and or pre-written articles that you can use for your websites or blogs without you writing from scratch.
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